They are strengthening transportation modernization in the southeast with comprehensive solutions from the International brand, designed for the region's needs.
Cancún, Quintana Roo, June 27, 2025 — As part of its innovation strategy and strengthening of solutions for the transportation industry, Grupo Bepensa, through its company AMSA Camiones International, presented in Cancún the new image of the International brand and its renewed comprehensive offer of products and services, including the CT Truck, maintenance programs and original spare parts portfolio.
The business event, which brought together clients, suppliers, and key industry representatives, took place at the AMSA Cancún branch and reaffirms Bepensa's leadership in promoting modern, efficient, and forward-thinking solutions in the region.
The event was opened by Enrique Morales, who presented International's new visual identity as a reflection of the brand's evolution under the support of Bepensa:
“International doesn't just keep pace with change, it sets it. This new image isn't just a redesign; it's a statement of where we're going as a brand: with strength, confidence, and dynamism,” he noted.
The launch of the CT Truck, a strategic unit for urban and regional transportation, was presented by Óscar Espinosa, International Sales Manager, who highlighted its efficiency, performance, and the comprehensive support that accompanies it.
"The CT offers an ideal balance of performance, efficiency, and support. It is designed to overcome the challenges of light-duty transportation with a clear business focus: cost control, continuous operation, and reliability."
AMSA's value proposition also includes preventive maintenance plans and genuine International spare parts, with immediate availability and high quality standards. Miguel Sosa, Regional Sales and Service Solutions Manager, emphasized the importance of after-sales support.
“Having access to reliable spare parts is key to maintaining uninterrupted operations. At Bepensa, we understand this, and that's why we offer a comprehensive support ecosystem.”
As part of the experience, technical and commercial dialogues were held with strategic partners such as Hendrickson, Fleetrite Oils, Fleetrite Batteries, and Horton, strengthening customer relationships and providing specific solutions for their fleets.
This event is yet another example of Bepensa's commitment to modernizing the transportation sector in Mexico, offering innovation, operational efficiency, and a service that meets the highest standards of quality and reliability.
About Bepensa.
Bepensa is a Mexican business group comprised of more than 40 companies grouped into five business units: Bepensa Beverages, Bepensa Automotive, Bepensa Industrial, Bepensa Capital, and Bepensa Spirits. Together, they provide employment and well-being to more than 14,000 people in Mexico, the Dominican Republic, and the United States. Its dozens of brands, many of them global leaders in their categories, seek to meet the needs of its more than 350,000 registered customers and millions of consumers across these three countries. Learn more at: http://www.bepensa.com/
About Amsa.
Amsa is a distributor of the International brand. It is part of the Bepensa Group and is dedicated to offering reliable, efficient, and high-performance transportation solutions, supported by leading global brands. Its focus is on building long-term customer relationships, with a strong commitment to service, innovation, and personalized attention. Learn more at: https://www.amsa-bepensa.com/
