The 2025 edition of "Share a Coke" arrives in Mexico with more names, special messages, and digital activations to strengthen human connection.
Mérida, Yucatán, July 31, 2025 – Bepensa, as the Coca-Cola bottler in southeastern Mexico, is part of the return of the iconic “Share a Coke” campaign, a decade after its first launch in Latin America. Known for replacing the brand logo with people's names, this initiative inspired millions to share unique and authentic experiences with friends, family, and loved ones, transcending social media into real-life encounters.
In its 2025 edition, the campaign expands the list of available names and incorporates special words so everyone can personally express their appreciation for the most important people in their lives. For the first time, Generation Z will be able to actively participate in this experience. This group, although they communicate primarily in digital environments, seeks to strengthen friendships and build lasting memories. This approach is especially relevant considering that more than half of this generation maintains friendships exclusively online, reinforcing the importance of establishing real connections by creating unique and lasting moments.
For Bepensa and Coca-Cola, receiving a personalized can or bottle is much more than a thoughtful gesture: it's the beginning of a moment of genuine connection. These moments, filled with laughter, stories, and closeness, reflect the purpose of the global "Real Magic" platform, which seeks to celebrate the joy and unity that arise when people come together and share what truly matters, both in real life and in the digital world.
The campaign also incorporates digital activations in collaboration with partners such as Google, Giphy, McDonald's, and Spotify, with the aim of bringing the experience to more consumers and inviting them to interact with the brand in innovative ways.
Personalized cans and bottles are now available thanks to Bepensa and Coca-Cola in convenience stores, supermarkets, and convenience stores. In addition to the name, consumers will find new words and messages that strengthen ties and turn any encounter into a unique moment.
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