The more than 4 million tourists who annually visit Grupo Xcaret in its seven natural parks, excursions, entertainment experiences and hotels, will enjoy beverages from the Mexican Coca-Cola Industry (IMCC) at different times during their days of fun starting this summer.
The signing of the partnership took place at the iconic Xcaret park, with the participation of Miguel Quintana Pali, President of the Group; Dino Troni, Commercial Vice President of Coca-Cola Mexico; and Pedro Ignacio Ponce Manzanilla, Shareholder of Bepensa.
During the event, it was announced that the actions of both Mexican companies, focused on the well-being of communities and the planet, are the bridge that underpins this commercial alliance with a vision of sustainability for the country.
"The strength of an alliance between internationally recognized brands that share a vision of sustainable management will undoubtedly generate virtuous cycles both within our organizations and within our circles of influence. Together, we will surely go further," said architect Miguel Quintana Pali.
As a result of the agreement, Grupo Xcaret has begun to offer its national and international visitors the most iconic brands of the Mexican Coca-Cola Industry, which are distributed in the Yucatan Peninsula through Bepensa, such as Coca-Cola Sin Azúcar, Agua Cristal, Cristal sabores, Ciel Exprim, Powerade, Fuze Tea, Santa Clara, Jugos Del Valle, Sprite, Fanta, Sidral Mundet, Coca-Cola Original and Coca-Cola Light.
“We are thrilled to be working with a 100% Mexican company that for nearly 30 years has innovated to offer sustainable tourism options that are now a benchmark throughout Mexico and the world. We want to complement the experiences offered by Grupo Xcaret to ensure that visitors enjoy themselves to the fullest, accompanied by their favorite beverage,” said Dino Troni, Commercial Vice President of Coca-Cola Mexico.
During his presentation, Mr. Ignacio Ponce Manzanilla, a Bepensa shareholder, stated: “We are convinced that this alliance has only been possible because both companies work under a business model based on the highest quality services and products. Through Bepensa's solid production and distribution system in the south of the country, we will be able to bring our brands to the most iconic parks in Cancún and the Riviera Maya.”
Grupo Xcaret has established itself as the most important tourism company on the Yucatán Peninsula, with an offering that includes its famous parks, Xcaret, Xel-Há, Xplor, Xplor Fuego, Xoximilco, Xenses, and Xavage, as well as the Xenotes tour. It also offers excursions with visits to important archaeological sites such as Chichen Itzá, Tulum, and Cobá.
