-A comprehensive solution for modern transportation, supported by a network with an international presence and a forward-looking vision.
Puebla, Pue., May 22, 2025. – In an event that brought together business leaders, experts, and allies from the transportation sector, Agencias Mercantiles SA de CV (AMSA) Puebla, authorized distributor of the renewed International brand and part of the motor division of Grupo Bepensa, presented the new LT truck with the revolutionary S13 engine, one of the most anticipated innovations in the industry due to its integrated design, fuel efficiency, and stellar performance at an improved operating cost.
During the presentation, Joaquín Peón Mier y Terán, manager of AMSA Puebla, highlighted that the truck brand distributed by International has a new corporate image, reflecting its evolution and commitment to a cleaner and safer future. "At AMSA, every transporter will find a comprehensive solution for their needs. We don't just sell trucks; we offer reliability and solidity," he emphasized.
With fuel savings of up to 8%, extended maintenance intervals, and precise integration between engine, transmission, and aftertreatment, the S13 integrated powertrain technology aims to keep Mexican fleets on the road longer and with lower operating costs, responding with innovation to the demands of an increasingly competitive market.
AMSA, as part of the Bepensa Group, has established itself as a strategic hub in the center of the country, offering its clients a complete portfolio of solutions: from professional consulting, 24/7 assistance, spare parts inventory and distribution, collision repair, and even flexible financing thanks to Bepensa's financing services. With this, the group reaffirms its business leadership with the growth of the logistics chains that drive the national economy.
Brand specialist Paul Benavides mentioned that the quality of International's products, combined with the support it provides through its dealer network and comprehensive solutions, constitutes an option that prioritizes fleet profitability, efficiency, safety, and sustainability. These decisive factors strengthen the trust of choosing a brand that has Bepensa's international backing at every stage of the process.
The arrival of the new S13 engine is just one example of AMSA's commitment, as part of Grupo Bepensa, to the modernization of Mexican transportation, driving more efficient, profitable, and sustainable mobility. This transformation is based on six key pillars: extended warranties, preventive maintenance, wear components, control tower, road rescue, and connected services, thus strengthening comprehensive service for fleets of today and tomorrow.
About Bepensa.
Bepensa is a Mexican business group comprised of more than 40 companies grouped into five business units: Bepensa Beverages, Bepensa Automotive, Bepensa Industrial, Bepensa Capital, and Bepensa Spirits. Together, they provide employment and well-being to more than 14,000 people in Mexico, the Dominican Republic, and the United States. Its dozens of brands, many of them global leaders in their categories, seek to meet the needs of its more than 350,000 registered customers and millions of consumers across these three countries.
Learn more at: http://www.bepensa.com/
About Amsa
With almost 80 years of experience, at Agencias Mercantiles we have established ourselves as one of the distributors of International brand diesel trucks. Amsa is one of the largest distributors in the country, covering the states of Yucatán, Campeche, Quintana Roo, Tabasco, Chiapas, Puebla, and Tlaxcala. We are backed by Grupo Bepensa, one of the most important business groups in Mexico. We offer a wide variety of products and services, making Amsa an excellent choice for the sales and after-sales service you demand. We are distributors of the world's leading spare parts brands, backed by the experience and highly trained staff.
