The lucky ones will be able to attend a match of the 2026 FIFA World Cup, which will be held in the host cities of Guadalajara, Mexico City, and Monterrey.
Mérida, Yucatán, June 24, 2025. – Bepensa, as part of the Mexican Coca-Cola Industry, announced during a press conference the first winners in the Yucatán Peninsula of the national promotion for the 2026 FIFA World Cup. These individuals will experience the excitement of the World Cup firsthand by attending a World Cup match.
The promotion is part of Coca-Cola's efforts to celebrate Mexico's participation as host country of the World Cup for the third time in history. In total, more than 1,000 tickets will be given to lucky fans for matches to be played at the official venues in Mexico City, Guadalajara, and Monterrey.
The World Cup will kick off on June 11, 2026, with the Mexican national team's opening game at the Azteca Stadium. This will be the third time this iconic venue has hosted a World Cup match. In light of this historic event, Coca-Cola is rewarding the enthusiasm of Mexicans with early access to this unprecedented event.
Mexican fans are the first to experience the excitement of the World Cup at home. For Bepensa, as part of the Coca-Cola Mexican Industry, being with fans during such a special moment is a source of pride and excitement, as these are the moments that create real and lasting connections with people.
Bepensa invites you to continue participating. Simply scan the QR code on the packaging, register via a WhatsApp chatbot, and enter the codes printed on the inside of the lid. Each code is worth one point, and those who accumulate the most points each week will be the lucky winners.
There are still more chances to win by registering as many codes as possible until July 13, 2025! Join in and experience a World Cup match in our country!
By experiencing the passion as locals, Coca-Cola, through Bepensa, its bottler in the Yucatán Peninsula, is strengthening its connection with millions of Mexicans who, once again, will experience the passion of the World Cup like never before: from home and as protagonists. With Coca-Cola, we are local!
For more information about the promotion and weekly winners, visit Coca-Cola's official channels in Mexico.
About The Coca-Cola Company
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell several billion-dollar brands across multiple beverage categories worldwide. Our portfolio of sparkling sparkling brands includes Coca-Cola, Sprite, and Fanta. Our hydration, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest, and Ayataka. Our nutrition, juice, dairy, and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS. We are constantly transforming our portfolio, from reducing sugar in our beverages to bringing innovative new products to market. We seek to have a positive impact on people's lives, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and reducing carbon emissions across our entire value chain. Together with our bottling partners, we employ more than 700,000 people, helping to provide economic opportunities to local communities around the world. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About Bepensa.
Bepensa is a Mexican business group comprised of more than 40 companies grouped into five business units: Bepensa Beverages, Bepensa Automotive, Bepensa Industrial, Bepensa Capital, and Bepensa Spirits. Together, they provide employment and well-being to more than 14,000 people in Mexico, the Dominican Republic, and the United States. Its dozens of brands, many of them global leaders in their categories, seek to meet the needs of its more than 350,000 registered customers and millions of consumers across these three countries. Learn more at: http://www.bepensa.com/
