- Together for a greener future: Bepensa and the community bring life to Los Héroes neighborhood.
Mérida, Yucatán, July 2, 2025 – As part of its commitment to caring for the environment and strengthening ties with the communities where it operates, Bepensa joined the 2025 Forest Crusade, organized by the Mérida City Council.
In an atmosphere of enthusiasm and collaboration, more than 185 volunteers from Bepensa and the Bepensa Foundation, accompanied by residents of the Los Héroes neighborhood, participated in this reforestation campaign held in the neighborhood, located east of the city.
During the activity, dozens of trees were planted along avenues, sidewalks, and medians, covering a large area with selected endemic species to contribute to the regeneration of the urban environment.
Representing Bepensa, Jessica Saade Saade, Public Affairs Manager, highlighted the importance of these joint actions between the business sector, government, and civil society.
“Joining efforts to protect the environment is essential. Reforestation not only cools our cities and improves air quality, it also helps capture water for groundwater and mitigate climate change. We are proud to participate in these types of movements and to be an active part of corporate volunteering,” she said.
Bepensa thanks all the volunteers who made this event possible, as well as the Mérida City Council for promoting these types of initiatives that strengthen the social fabric and promote a greener city.
With activities like this, Bepensa reaffirms its commitment to building a sustainable future, promoting actions that generate a positive impact on the environment and the communities where it operates.
About Bepensa.
Bepensa is a Mexican business group comprised of more than 40 companies grouped into five business units: Bepensa Beverages, Bepensa Automotive, Bepensa Industrial, Bepensa Capital, and Bepensa Spirits. Together, they provide employment and well-being to more than 14,000 people in Mexico, the Dominican Republic, and the United States. Its dozens of brands, many of them global leaders in their categories, seek to meet the needs of its more than 350,000 registered customers and millions of consumers across these three countries. Learn more at: http://www.bepensa.com/.
