In response to the growing demand for delivery services, Bepensa, through its Bepensa Spirits division, launches “Ask Pepe”, a computer application for mobile devices and tablets that offers the option of selling wines and spirits to your home with no shipping costs.
Pídele a Pepe will offer a catalog of more than 1,000 products and 150 brands, representing 90% of the country's best-selling wines and spirits.
With the expansion of its business line, Bepensa Spirits seeks to position itself as the leading expert in alcoholic beverages within the e-commerce world, both in Mexico and Latin America, thanks to the extensive portfolio offered by its two major companies: La Madrileña and Bebidas Internacionales Bepensa.
Bepensa Spirits, founded in 2015, owns several brands, including Caribe Cooler and Cool Wine. In 2022, it acquired La Madrileña, a Mexican company founded in 1911 dedicated to the production, distribution, and sale of wines with more than 200 brands and distribution in 12 countries.
"Pídele a Pepe" is a specialized marketplace that provides an online distribution channel to specialists, wholesalers, regional chains, and dark stores, who until now have not had the opportunity to take full advantage of e-commerce. It also seeks to become a social platform that generates content and interaction between users.
According to Morgan Stanley projections, e-commerce in Mexico is growing 1.5 times faster than the rest of Latin America. Compound annual growth (CAGR) is estimated at 31% between 2019 and 2025, compared to 22% in the rest of the region. The CAGR for Food and Beverage e-commerce is 46%.
"Pídele a Pepe" was launched in 2021 in Mérida, Yucatán, and also operates in Guadalajara, Jalisco, offering free home delivery. It has over 10,000 downloads on the Play Store and a 3.9-star rating. After its arrival in Mexico City, expansion to other cities is planned to serve the e-commerce alcoholic beverage market. By 2024, it will operate in Puebla, Querétaro, and Monterrey.
Learn more about this service here www.pideleapepe.com
Bepensa suggests moderate and responsible alcohol consumption within an environment of healthy coexistence and positive experiences.
