The Coca-Cola Company is the world's largest beverage company, offering a broad portfolio of beverages with the highest quality on the market, positioning our brands as household favorites. Consumers share their stories and traditions with us and share their best moments with us.
Bepensa, as part of The Coca-Cola Company in Mexico and the Dominican Republic, is a global family of people working to provide a variety of beverage options that meet the needs of our consumers. That's why we offer more than 500 brands of carbonated and still beverages for everyone to enjoy.
These products are sold in all Caribbean markets, making us the leading beverage company with the most products sold in over 200 countries. This reflects the positive acceptance our brands have had in households, making us a part of each of these families.
With the goal of creating stronger bonds with our consumers in the Caribbean, we have formalized a manifesto aligned with five pillars that promote the diversity of the company's beverages, as well as its actions that benefit communities and the planet.
Specifically, these pillars we focus on are: reducing sugar in our beverages, responsible labeling and marketing efforts, the sustainability of our practices, and our initiatives for community economic empowerment.
To be a total beverage company
It is precisely because of its people that, at The Coca-Cola Company, we are working on expanding our portfolio of reduced-calorie and zero-calorie beverages, with which we seek to strengthen our goal of "Refreshing the Caribbean and Making a Difference" with innovative products so our consumers can choose the option that best suits their tastes and lifestyles.
Use easy-to-understand labels
At The Coca-Cola Company, we ensure that our consumers are properly informed when choosing our products. Therefore, we encourage the use of understandable labels that allow consumers to quickly and easily identify the contents of each beverage.
We respect the role of parents and guardians
Since 1956, we have maintained our commitment to more responsible marketing and advertising. Therefore, our marketing efforts are not directed at audiences under the age of 13. That's why we encourage schools to be advertising-free spaces for our brands, and we limit branded marketing activities near elementary and secondary schools.
Protect our environment
With each of our products, we positively impact the lives of people, communities, and the planet through water replenishment, packaging recycling, sustainable sourcing practices, and carbon emission reduction throughout our value chain.
It's vital to us that our products meet the highest standards and are environmentally friendly. This is why we've distinguished ourselves as a responsible company, contributing to environmental actions to help protect our planet.
Promoting prosperity in the region
At The Coca-Cola Company, we support the growth of the communities where we operate. In this regard, we encourage investments focused on pillars such as economic empowerment through training programs for merchants, the promotion of a diverse and inclusive culture, and support for vulnerable communities.
At Bepensa, we are proud to be part of The Coca-Cola Company and share these commitments with all our stakeholders.
