As part of the national Love Multiplies initiative, we unveiled the first community mural of the campaign, which is being carried out in Yucatán. This mural was created by illustrator and muralist Carlos Hartazgo and is located in the Parque Ecológico del Poniente.
Since its inception, the Love Multiplies campaign has focused on supporting women's talent, water conservation, a recycling culture, and the well-being of the communities where we operate. Through activities like this, we promote sustainable development and seek to inspire people to be agents of change in our communities.
Beyond being an artistic showcase of great Mexican talent, the mural sends a powerful message to society of respect, empathy, and responsibility, reminding us that good deeds only multiply when each of us joins together and does our part to preserve the environment and ensure the well-being of all.
The important thing is to invite the community to remember on a daily basis that we can all do something for our environment.
The event featured the valuable presence and participation of Renan Barrera Concha, Mayor of Mérida; Agustín Menéndez Reyes, Corporate Affairs Manager at Bepensa; Patricio Caso, Director of Public Affairs at Coca-Cola Mexico; as well as colleagues, collaborators, allies, and members of the public.
At the opening event, the mayor of Mérida, Renán Barrera Concha, expressed his gratitude for Bepensa's invitation to consolidate its initiatives for the benefit of the public and for the artist Carlos Hartazgo for his valuable work. "The relationship with Bepensa has been growing and has yielded extremely positive results. Bepensa has been a pioneer as a corporation in creating public spaces to demonstrate that private initiatives can also collaborate to provide environmentally friendly infrastructure to the community."
At Bepensa as part of the Mexican Coca-Cola Industry We are proud to continue strengthening these alliances and multiplying our efforts to achieve our goal of a World Without Waste.
