Santo Domingo. – The Coca-Cola Company, together with its bottling partner in the country, Bepensa Dominicana, presented its new "Made with Flavor" campaign through its Country Club brand, which highlights the best of Dominicans and their always joyful spirit.
At an event held at Bottega Fratelli, the brand demonstrated that the campaign represents the authenticity that characterizes Dominicans, the enthusiasm, traditions, and festive spirit that has endured for decades, and of which Country Club has played an important role by being present in the most special moments of those born in this Dominican land.
“Country Club is proud to remain in the hearts of Dominicans, so deeply rooted that it has become part of the great qualities that characterize us and our experiences on this warm Caribbean island, full of kind and charismatic people. Our new campaign reflects Dominican culture and identity, in which flavor and joy are the main protagonists,” said Ivonne Acosta, Marketing Manager for The Coca-Cola Company.
"The brand reminds us of the unique spirit that makes us shine both at home and abroad, despite the attacks on tourism in our country. It also reminds us of that flavor that only Dominicans can possess and that only a 100% Dominican brand can share," Acosta added.
For his part, Juan Roberto Amell, director of corporate public affairs at Bepensa Dominicana, stated that "Country Club has been one of the Dominicans' favorite beverages for over 70 years, and in each of its varieties, it maintains the tradition of offering soft drinks with unparalleled flavor."
Attendees, including figures from the artistic world and representatives of the brand, enjoyed the most exciting music that embodies Dominican identity around the world. They also participated in interactive activities throughout the event.
"Hechos de sabor" will showcase Dominican pride like never before through audiovisuals featuring performances by artists Ceky Vicini and Franklin Soto, as well as images and promotions that capture the best moments that can only be experienced and enjoyed in the Dominican Republic.
Country Club has been in the hearts of Dominicans since its birth in 1948. Today, they enjoy it as a tradition in three varieties: raspberry, meringue, and grape. Available in 10 oz, 1/2 liter, and 1.25 liter returnable bottles. It is also available in 355 ml, 500 ml, 1.25 liter, and 2 liter PET bottles.
Country Club has the flavor everyone loves. The campaign invites the Dominican people to dance, sing, and hum to the rhythm of their signature joy.
