Bepensa Group, through its Spirits division, has acquired the entire Perla Negra by Jeg's, Perla Dorada, and Perla Púrpura brands from the Mexican company Valle Redondo. The acquisition was made after fulfilling pre-established agreements between both companies.
The RTD (Ready-to-Drink) category has been a successful business for Bepensa Spirits for the past five years, with significant revenue growth and further increasing value this year in Mexico.
“We are very pleased to add the Perla Negra, Perla Dorada, and Perla Púrpura brands to our beverage offering. This gives us the opportunity to enrich a unique and versatile RTD portfolio with strong potential in the Mexican market, following the very positive trend in mixology, and continuing to strengthen the Bepensa Spirits brand portfolio.” Osvaldo Valente, General Director of Bepensa Spirits, mentioned.
The purchase closed on January 21st, and the scope of the acquisition includes the brands, intellectual property, and related inventories. This will fully leverage Bepensa Spirits' existing value chain, ensuring the full potential of its brands.
The Mexican RTD market is one of the most dynamic in the world and has experienced annual growth of 10.5% over the past four years, which gives us confidence that this acquisition and expansion of Bepensa Spirits' brand portfolio will continue to contribute to the development of this thriving market.
