Coca-Cola launches its boldest limited-edition Coca-Cola® Creations flavor to date, created with Rosalía, one of the most powerful, original, and influential artists of her generation. Coca-Cola® Move, the first Coca-Cola® Creations launch for 2023, is inspired by the transformative power of music.
The celebrated singer-songwriter—known for transcending boundaries across musical genres, industries, and identities—has collaborated with Coca-Cola to create this unique, one-of-a-kind flavor that pushes all boundaries. Upon tasting the new beverage, fans will notice a surprising evolution of the familiar Coca-Cola taste they know and love.
“Transformation is a powerful means of self-expression that resonates with today’s generation, and music is the universal language of that transformation,” said Oana Vlad, Senior Director of Global Strategy, The Coca-Cola Company. “Partnering with someone as inspiring and forward-thinking as Rosalía to bring our latest Coca-Cola® Creations launch to life has been wonderful and has broken new ground for Coca-Cola® Creations. We hope our fans love this beverage!”.
This new creation is presented in beautifully designed packaging, featuring vibrant, contrasting colors that showcase Rosalía's ever-evolving personality, complete with doodles she sketched while tasting Coca-Cola® Move for the first time. The packaging design is complemented by the iconic Spencerian Script typeface, which will have a sketch-like effect to convey a sense of metamorphosis.
Collaborating with Coca-Cola® Move inspired Rosalía to write a new, exclusive single titled “Lie Like You Love Me,” which debuted on January 27, ahead of the product launch. Not only is this the first time Rosalía has released a song that transforms and features multiple languages, including an entire English section, but it’s also the first time she’s created a song for Coca-Cola® Creations. The song is being released globally by Columbia Records and will serve as the soundtrack to a dynamic launch video starring Rosalía.
“I'm so excited about the launch of this co-created beverage with Coca-Cola. I hope everyone enjoys this journey of music, flavors, and creation as much as I did. I had so much fun creating LLYLM and this collaboration with Coca-Cola.”, said Rosalía, the Grammy Award-winning artist and producer.
As if all this weren't enough, fans can scan a QR code on the collectible Coca-Cola® Move can or bottle to access the Coca-Cola® Creations Digital Hub, which will offer engaging digital experiences to discover and explore new territories, including a behind-the-scenes look at Rosalía's new single. Additionally, by completing a series of questions, fans can create their customized 3D avatar with the characteristics they would have in the metaverse. They can also listen to a playlist based on their mood and watch a video starring Rosalía.
Coca-Cola® Move is the sixth launch from Coca-Cola® Creations, following the success of the global innovation platform's previous fantastic limited editions: Coca-Cola® Starlight, Coca-Cola® Zero Sugar Byte, the limited-edition Coca-Cola® featuring artist Marshmello, Coca-Cola® Dreamworld, and Coca-Cola® Soul Blast. Coca-Cola® Move will be available in Mexico for a limited time starting in February of this year in a sugar-free version.
Throughout the rest of the year, Coca-Cola will be unveiling other limited-edition Coca-Cola® Creations, featuring unique innovations and unexpected collaborations. For more information about Coca-Cola® Creations, visit www.coca-cola.com/creations
