We have a portfolio of more than 200 brands
In 2015, Bepensa entered the spirits market with the acquisition of the Caribe Cooler brand, the creator of the cooler category and one that has been in business for almost 30 years.
Since then, Bepensa has been growing strongly and creating a success story in the production and distribution of low-, medium-, and high-alcohol beverages.
Mega Empack
This company produces and markets brands such as Caribe Cooler, Perla Negra, Medusa, and Cool Wine, which have positioned us as leaders in the retail market with our consumers, challenging expectations and redefining categories.
ARTDs such as Perla Negra, WooWoo, and others. It also has strategic alliances with market-leading brands to create unique products, such as Presidente Cuba.
In the wine category, it sells five high-quality brands from Spanish, Argentine, and Mexican wineries.
This company produces and markets brands such as Caribe Cooler, Perla Negra, Medusa, and Coolwine, which have positioned us as leaders in the retail market with our consumers, challenging expectations and redefining categories.
Additionally, it has strategic alliances with market-leading brands to create unique products such as Presidente Cuba.
In the wine category, it sells five high-quality brands from Spanish, Argentine, and Mexican wineries.
Mega Empack
With the acquisition of La Madrileña in 2022, one of Mexico's oldest and most important wine and spirits producers and distributors, Bepensa became the proud custodian of a portfolio of more than 200 renowned brands distributed in 12 countries.
Since 1911, La Madrileña has been a cornerstone of the Mexican wine and spirits industry. Founded in Mexico City as a business dedicated to the production and sale of alcoholic beverages, it has maintained an unwavering commitment to quality, tradition, and innovation. For more than a century, La Madrileña has built a legacy of excellence that transcends generations.
In 2022, La Madrileña was acquired by the Bepensa Group, integrating it into its Spirits division to strengthen its presence and objectives in the wine and spirits market. La Madrileña's success lies in its balance of tradition and innovation. Guided by values such as quality, sustainability, and customer satisfaction, the company consolidates its position as an industry leader.
