Bepensa is pleased to announce the official launch of its new company brand FinBe USA, formerly Crédito Real USA Finance.
This consolidates progress in Grupo Bepensa's organic, diversified growth and market expansion plans in the United States. Grupo Bepensa acquired Crédito Real USA Finance on April 18, 2023, to strengthen its financial division, Bepensa Capital.
This change represents an important milestone in its goal of becoming the leading brand in the Hispanic auto financing market in the U.S.
FinBe USA stands for a commitment to innovation, growth, and providing exceptional products and services to its valued distributor partners, customers, and channel partners. Over the past 16 years, Bepensa Capital has continuously evolved and expanded its offerings and level of customer service, and this new image and branding align with its vision for the future.
"The incorporation of FinBe USA into Bepensa Capital represents significant opportunities and synergies for the growth of our financial business in the United States. With this rebranding, we will position ourselves, with a solid and robust strategy, to become the industry's leading lender for dealer partners who finance automobiles for the Hispanic community.", expressed Eng. José María Casares Cámara, CEO of Bepensa.
"We are undergoing a name and brand change that reflects our commitment to providing exceptional auto financing services. Rest assured that our team, contact information, and customer service channels remain unchanged and strengthened with the added support of our globally leading parent company, Bepensa.", said Scott Seagrave, CEO of FinBe USA.
Seagrave added: “To existing dealers, customers, and channel partners, I want to assure you that our dedication to providing flexible financing solutions and unparalleled service remains intact, and now as part of Bepensa, we will expand our footprint into several new markets.”
Highlights of the rebrand include:
Modernized brand image:
The new name is accompanied by a modernized logo and branding, reflecting a forward-thinking vision and dedication to staying ahead of trends in the auto finance industry.
Improve customer experience:
FinBe USA aims to enhance and enrich the experience of dealers, customers, and channel partners by introducing innovative solutions that meet the evolving needs of its customers and the market.
Expansion of the product and service portfolio:
Their commitment to innovation drives them to expand their offerings, allowing them to address a broader range of market opportunities.
Strengthening partnerships:
The rebranding and additional resources will not only strengthen their current relationships but also open the door to new collaboration opportunities.
For more information about FinBe USA and its rebranding, you can visit its website at www.finbeusa.com
About FinBe USA:
Headquartered in Ft. Lauderdale, Florida, FinBe USA (formerly Real Credit USA Finance) is a national subprime lender that has been working with franchise and independent auto dealers since 2007 to originate auto loans for applicants.
