Social responsibility has always been part of Bepensa's DNA.
Fundación Bepensa nace con el claro objetivo de articular e institucionalizar las acciones de responsabilidad social en materia de salud, medio ambiente y desarrollo social en las comunidades en las que Bepensa tiene presencia.
Bringing the vision to life
Since our beginnings in 1946, we have always been at the forefront of the commercial and industrial sectors in which we participate thanks to the vision, leadership and work capacity of our founder, Mr. Fernando Ponce G. Canton. As a result, our business is currently based on five strategic pillars:
People
Sustainability
Financial Discipline
Customer focus
Corporate responsibility
Today, four generations later, we are proud of the results of our efforts, the recognition of our employees, and the communities where we operate. More than 70 years of history are the foundation upon which we lead our future.
Our
Mission, Vision and Values
MISSION
We are a conglomerate that fosters the development of high-performance businesses through the use of synergies, offering products and services geared toward the full satisfaction of our customers, consumers, and human talent, contributing to society and generating value that enables our development and sustainability.
VISION
To be a leading business group, with strong development and financial strength, both nationally and internationally; diversified and integrated into the beverage, motor distribution, financial services, packaging, machinery, and related businesses.
Respect
We recognize the rights and dignity of all people and institutions with which we interact.
Loyalty
We commit ourselves daily to defending what we are and have at Bepensa, and transmit it to others.
Integrity
We are people who act with honesty and integrity.
Excellence
We put all our capacity and enthusiasm into our work to ensure high-quality results and thus satisfy our customers.
What we achieved
Hub generated 2x more online sales in 2021.
Through strategy, design, and planning we build brand identities that connect with your Nesi. We then fine-tune a marketing plan that allows us to laser focus.
19+
Total Top Services
98%
Positive Feedback
27+
Countries
2,664
Usual Users
Industry Experiences
Digital solutions for your business.
Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.
Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.
Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.
Hub IT allows your business and technology computers to store, transmit, analyze, and manipulate big data.
Trusted by global brands
We are the financial arm of BEPENSA
Bepensa Capital offers financing solutions to individuals and businesses, prioritizing customer experience, sustainable development, and digital transformation.
Our commitment
At Bepensa, we are clearly committed to meeting the needs of the following stakeholders, with whom we jointly achieve our results.
Offering products and services that meet quality and safety requirements.
Consistently complying with applicable laws, regulations, standards, and other requirements for the benefit of the community and the business.
Providing safe and healthy working conditions to prevent work-related injuries and ill health, with a commitment to eliminating hazards and reducing risks; promoting activities for worker consultation and participation, maintaining equal opportunities between men and women without discrimination in access to employment, recognizing equity, respect, and dignified and comprehensive treatment of all people.
With a commitment to sustainable development, preventing environmental pollution through regulatory compliance and promoting a culture and awareness of environmental protection, optimizing the use of resources through process monitoring and control.
3
Soft drink plants
16
Water plants
48
Distribution centers
1,476
Delivery routes
13 mil
Collaborators
116 k
Clients
+40
Brands
+350
Products
Mega Empack
This company produces and markets brands such as Caribe Cooler, Perla Negra, Medusa, and Cool Wine, which have positioned us as leaders in the retail market with our consumers, challenging expectations and redefining categories.
ARTDs such as Perla Negra, WooWoo, and others. It also has strategic alliances with market-leading brands to create unique products, such as Presidente Cuba.
In the wine category, it sells five high-quality brands from Spanish, Argentine, and Mexican wineries.
This company produces and markets brands such as Caribe Cooler, Perla Negra, Medusa, and Coolwine, which have positioned us as leaders in the retail market with our consumers, challenging expectations and redefining categories.
Additionally, it has strategic alliances with market-leading brands to create unique products such as Presidente Cuba.
In the wine category, it sells five high-quality brands from Spanish, Argentine, and Mexican wineries.
Mega Empack
With the acquisition of La Madrileña in 2022, one of Mexico's oldest and most important wine and spirits producers and distributors, Bepensa became the proud custodian of a portfolio of more than 200 renowned brands distributed in 12 countries.
Since 1911, La Madrileña has been a cornerstone of the Mexican wine and spirits industry. Founded in Mexico City as a business dedicated to the production and sale of alcoholic beverages, it has maintained an unwavering commitment to quality, tradition, and innovation. For more than a century, La Madrileña has built a legacy of excellence that transcends generations.
In 2022, La Madrileña was acquired by the Bepensa Group, integrating it into its Spirits division to strengthen its presence and objectives in the wine and spirits market. La Madrileña's success lies in its balance of tradition and innovation. Guided by values such as quality, sustainability, and customer satisfaction, the company consolidates its position as an industry leader.
Mega Empack
"Pídele a Pepe" is an app for mobile devices and tablets that offers free home delivery of wines and spirits. "Pídele a Pepe" offers a catalog of more than 1,000 products and 150 brands that represent 90% of the best-selling wines and spirits in Mexico.
We are committed to creating value in the communities where we operate.
At Bepensa, we believe it is the responsibility of our employees and their families to add value and contribute to the development of the communities where we operate, leaving a "local footprint." To this end, we promote voluntary participation in various social initiatives, independent of our Foundation's activities, through our Corporate Volunteering program.
For Bepensa, it is of utmost importance to interact with stakeholders in society, maintain fluid and close communication with them, and participate in initiatives of common interest. Likewise, through our active participation in chambers and business associations, we improve our performance and social responsibility and maintain a visible presence in the communities.
Attracting, developing and retaining talent.
It is essential for us to attract the best talent regardless of race, gender, sexual orientation, age, religion, disability, or nationality.
Through our Training Center, we promote the professional and personal development of our employees at our subsidiaries in Mexico and abroad.
We have an Operational Excellence model that involves developing people, applying tools, and establishing systems to achieve more efficient and profitable processes.
1
Evaluation and compensation plan for our employees.
Our recognition program and compensation plan help us attract, retain, and motivate men and women with world-class capabilities. We foster an environment of recognition for hard work and results.
2
Occupational health and safety.
We ensure a safe and healthy environment within our facilities through initiatives led by our respective committees. We are committed to preventing occupational injuries and illnesses and to fully complying with laws and regulations related to employee safety and health. We are certified under the Occupational Safety and Health Management System.
3
Inclusive and stimulating environment.
We aim to promote an inclusive, active, and healthy lifestyle for our employees and their families. To this end, we have established the Bepensa Wellness program. Through it, we promote physical activity, healthy habits, information on health and nutrition, personal development, values, and more.
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Testimonials
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Community development
We seek to improve the quality of life in the communities where Bepensa operates through community outreach, educational work, and charitable actions in the event of natural disasters.
Environmental conservation
We take action to prevent and control water, soil, and air pollution, while also raising environmental awareness among children through initiatives such as the Bepensa Biopark, coastal and waterway cleanup programs, and inclusive recycling, among others.
Education
Through the "Mentorship" program for women artisans and the "Ser Grande" program, which provides scholarships to low-income children, we seek to help these two population groups develop their intellectual capacities and skills, enabling them to improve their quality of life and break the cycle of poverty.
