One of Bepensa's priorities is to contribute to society through actions that improve overall well-being. That's why, starting in 2004, it launched the "Reyes a Todo Motor" initiative, a corporate volunteer program.
Since then, every year in December, we launch a call to all employees at our companies to donate a new or used toy in excellent condition and make a child happy.
Our collaborators' participation has been increasing, and since 2016, this activity has gained momentum. This way, we bring the joy of a toy to underprivileged children across the country on the eve of the arrival of the Three Wise Men.
The largest activity is held in Mérida, Yucatán, and is organized by the Corporate Volunteer Committee, which is made up of members from all Bepensa branches and the group's corporate headquarters. It also provides support for activities organized throughout the country.
Since 2016, we have delivered an average of 5,000 toys each year with the active participation of an average of 500 volunteers annually in several cities across the country, such as: Mérida, Querétaro, Monterrey, Puebla, Torreón, Fresnillo, Campeche, Hermosillo, Veracruz, Guadalajara, Tuxtla Gutiérrez, Hermosillo, Cancún, Villahermosa, among others.
Bepensa and its volunteer collaborators hope that in 2019 we will exceed our goals and continue to genuinely contribute to the overall well-being of our society by bringing happiness to children on this day.