Tulum, Quintana Roo, October 15, 2019.- As in many areas of our country, the city of Tulum has registered significant urban and demographic growth, which naturally increases the increase in waste, which can impact areas such as Punta Allen, which due to its geographical location makes its proper disposal difficult.
Aware of this situation and with a firm commitment to continue making a positive difference in the communities, the Bepensa Foundation, together with the Coca-Cola Foundation, is collaborating with Friends of Sian Ka'an on the "Punta Allen Limpio" project. This project aims to create a responsible environmental culture based on education, community participation and communication, in addition to the rehabilitation of a collection center for proper waste management.
The event took place in Tulum with the participation of Carlos Martín Briceño, Director of the Bepensa Foundation; Miguel Laporta, Director of the Coca-Cola Mexico Foundation; Liliana García Ramírez, Program Director of Friends of Sian Ka'an; Alfredo Arellano Guillermo, Secretary of the Environment for the state of Quintana Roo; Jesús Pereira Cruz, Delegate of the Punta Allen community; and Arnold Ricalde, of Organik.
Miguel Laporta mentioned that the "Punta Allen Limpio" project, in partnership with Friends of Sian Ka'an, is of great importance as it will encourage the development of community capacities to strengthen decision-making regarding waste and its final disposal, as well as a better culture through environmental education and communication, to raise awareness and promote good habits within this locality, in collaboration with its inhabitants to achieve a sustainable community model, which will serve as an example so that more and more of us act in favor of a world without waste.
For her part, Liliana García, representative of Friends of Sian Ka'an, shared that this project will inform the residents of Punta Allen about the importance of managing the waste generated in the community and that which arrives by sea, in addition to helping them understand how their habits can be a factor of change and benefit from recycling under a circular economy model.
“The Bepensa Foundation reaffirms its commitment to serving as a liaison with partner organizations on projects with a high environmental impact. That's why, today, we're here working together to continue generating decisive actions that improve the quality of life in the communities where Bepensa, as part of the Mexican Coca-Cola Industry, operates,” said Carlos Martín Briceño, Director of the Bepensa Foundation.
In closing, Alfredo Arellano, Secretary of the Environment, congratulated all the stakeholders involved in these actions and reiterated his support for continuing to contribute to and strengthen the state of Quintana Roo with actions that improve and transform the state's environmental reality.
Additionally, it was mentioned that the Coca-Cola Foundation will also support the "Clean Points" project run by the organization OrganiK and local civil society networks to strengthen education and infrastructure for collection and recycling in Tulum. It will also contribute to the creation of more clean points, which are intended to separate, collect, and transfer waste such as cardboard, PET, glass, aluminum, and others, for subsequent treatment.
For Bepensa, the Bepensa Foundation, the Coca-Cola Foundation, and their partners, these actions allow them to promote and strengthen a circular economy network, helping to give all waste a longer useful life through active citizen participation so that, together, we can achieve #WorldWithoutWaste.
