● This is the “Cuba,” also known as “Cubirri,” one of Mexico’s most popular cocktails.
● It's a premium option that elevates the concept of premixed beverages to the highest level of quality for Mexican tastes.
Cancun, QRoo., March 29, 2025.- As a milestone in the industry and the ARTDs market, visitors and residents of this national and international tourist destination witnessed the launch and presentation of La Cubirri, a product that represents the union of two legendary and world-renowned brands: Coca-cola and Bacardi.
They are two firms that have defined the history of flavor, authenticity and passion for offering the best, emphasized Gela Vázquez, Senior Director ARTDs Coca-Cola Mexico, in the presentation of the product before hundreds of people who recognized the “Cuba”, also as “Cubirri” and is considered one of the most popular cocktails in Mexico.
With this alliance, Coca-cola and Bacardi reaffirm their commitment to innovation, providing an option premium which elevates the concept of premixed beverages to the highest level of quality that meets the taste of Mexicans.
Coca-Cola Company and Bacardi Limited They have established an agreement for the debut of Bacardi and Coca-Cola as a pre-mixed, ready-to-drink (ARTD) alcoholic cocktail, which will be available in supermarkets, convenience stores and corner stores in a 355 ml can with 5% alcohol, with an initial launch in Mexico.
“At Bepensa, our history has been marked by a commitment to bringing the highest quality products to every corner of our territory. Being part of the arrival of Coca-Cola Bacardi is a testament to how we continue to respond to trends and offer consumers authentic experiences,” commented David Escamilla Sosa, Marketing Director of Bepensa Bebidas.
This product combines traditional Bacardi rum with the unmatched flavor of Coca-Cola, the balanced and perfect blend of traditional “Cubirri”, the exact formula for a premium cocktail, ideal for friendly gatherings or celebrations, he highlighted.
La Cuba, or Cubirrí, has been part of countless social events and celebrations, from get-togethers with friends to large family celebrations in Mexico. Its simplicity and great flavor have made it an icon of our popular culture, reflecting the spirit of conviviality and joy that characterizes us.
“This great success story in the ARTDs market doesn't begin today. In Mexico, since 2020, Coca-Cola has introduced strategic innovations to its portfolio, incorporating the category of ready-to-drink flavored alcoholic beverages, such as hard seltzers and premixed cocktails, always putting consumers at the center of everything it does,” said José Antonio Caballero Bolio, Commercial Director of Bepensa Bebidas.
The executive also urged attendees to enjoy the good times and the joy of celebrating, always in moderation and avoiding excess.
The territory of Bepensa, the Coca-Cola bottler for Mexico, hosted this launch in Cancun, reaffirming its commitment to promoting global brands nationwide.
Bepensa continues to establish itself as a strategic partner that supports the growth of innovative products, offering its customers a wide range of beverage options that meet diverse market needs.
