In 2015, Bepensa entered the spirits market with the acquisition of the brand Caribe Cooler, the creator of the Cooler category, with almost 30 years of presence in the Mexican market. The acquisition was made from the French liquor group Pernod Ricard.
Since then, Bepensa has been experiencing strong growth and has been creating a success story in the production and distribution of alcoholic beverages with low, medium, and high alcohol content.