We have a portfolio of
more than 200 brands.
In 2015, Bepensa entered the spirits market with the acquisition of the brand Caribe Cooler, the creator of the Cooler category, with almost 30 years of presence in the Mexican market. The acquisition was made from the French liquor group Pernod Ricard.
Since then, Bepensa has been experiencing strong growth and has been creating a success story in the production and distribution of alcoholic beverages with low, medium, and high alcohol content.
Bebidas Internacionales Bepensa
This company produces brands such as Caribe Cooler, Perla Negra, Medusa, and Cool Wine, which have positioned us as leaders in the retail market with our consumers, challenging expectations, and redefining categories.
La Madrileña
With the acquisition of La Madrileña in 2022, one of the oldest and most important producers and distributors of wines and spirits in Mexico, Bepensa became the proud custodians of a portfolio of more than 200 renowned brands distributed in 12 countries.
PÍDELE A PEPE
"Pídele a Pepe" is a mobile and tablet app that offers the option of home delivery of wines and spirits with no delivery cost. "Pídele a Pepe" provides a catalog of over 1,000 products and 150 brands, representing 90% of the best-selling wines and spirits in Mexico.